Motivation On Steroids: Here’s What I Call Goal Setting 2.0
I'm taking back control.
I’m sick, tired, exhausted by the idea and reality of not reaching my goals. And I know you are too. We all are. When we don’t hit those targets, the doubt creeps in. The more this happens to us, the more doubt dominates us.
Viscious cycle 101.
I didn’t want to start today's ideas with so much negativity, but I can’t exactly sweep reality under the rug. Reaching your goals, especially when it comes to making money, is bloody tough. If it were so easy, we would all be millionaires.
But the more I fail the less likely I am to stop forming new goals. In fact, the failure makes me more steadfast in putting the goals to paper and working every to reach them.
As an entrepreneur, those goals are almost always numbers based. How much I earn. How many views my articles get. How many followers I get. Numbers after numbers.
Now that 2022 is well and truly in full swing, I started looking at the number goals I set for myself at the end of last year.
No surprises these were the same old numbers I’ve had for myself every year.
And admittedly as I put them together, I felt stupid doing so. Why write them down? I didn’t hit these numbers last year, or the year before that. What’s to say I’m going to hit them again this year?
What makes 2022 so freakin' special?!
Questioning myself. That's not a good thing. That's a run a mile kind of feeling.
I knew I only had two options ahead of me. I could re-set the goals, make them lower, make them more realistic. Or I could ditch my goals and run my business like an aimless maverick. Running.
Instead of succumbing to either one of these terrible options, I went with a rogue third. This year, I’m setting goals that guarantees me success. And I’m doing this by removing the factor that holds most of back from reaching our goals.
Let me explain.
I'm saying bye-bye to two party goals
In business especially, less in our personal lives, we make two party goals. We make goals for ourselves that rely on us doing 50% of the work, and someone else doing the other 50%.
Perhaps it’s not always 50/50, but it’s always about us and them working together in some sort of transactional relationship.
Let’s take a classic business goal:
I want to reach 10,000 Instagram followers by Dec 31st. I've plucked Instagram and the amount of thin air, by the way. It's an example of numbers, nothing more.
When I look at this goal, I ask myself; what does this goal involve, really? If we lay it out simply, it involves:
Me putting in the effort to market myself, create content, use hashtags, socialise online and more
People (random strangers I don't know from a bar of soap) liking my posts and following me. And then continuing to follow me, without unsubcribing.
How much of the two parts of the process can we 100% control?
If I’m being honest with myself, I can’t control part 2 as much as I would like to or need to. I have zero control, considering I can't make anyone do anything. I can ask, beg, pay them, yet that guarantees nothing, especially considering that's not a sustainable goal option.
I can do my best in part one, but I ultimately can’t make people hit follow and keep following me.
In this example, what can I control? I can control:
How often I post
How often I research new strategies
How many people I approach for collaborations
The type of content I post
How often I put my Instagram link on the bottom of my article
As you can tell, everything on the control list doesn’t rely on someone else’s input. It’s only my effort involved in completing the task, and I don’t need anyone else to reach my goal.
There is no one else I can blame for not completing these tasks. You might want to read that again. I had to take a pause after putting it to paper. Admitting that hurt.
Each of these controllable actions I can turn into major goals. In the example of getting 10,000 Instagram followers, I could replace this goal with four actionable goals. These could be the following:
A posting consistency number - how many times I post in a row, how many posts by the end of the year
Finding three Instagram growth courses I want to complete by the end of the year
How consistent I can be in reaching out to my peers on Instagram and socialising with them
How many videos/reels I can post in a week
But what about the numbers?
The good thing about these goals? If I do all these things, I will more than likely hit 10,000 followers. But if I don’t, I still feel accomplished and successful. Because I did completed everything on the list, I have nothing to feel ashamed of, and everything to feel proud about.
Here is 2.0 goal setting in a nutshell:
My 2.0 goal setting is all about alternate goal ideas. It’s an approach to help you break the cycle of failure and quit focusing on goals that don’t serve you.
For some people, numbers goals that involve the input of others are fine. In fact, they work for these people. I’m advocate in continuing what works for you. But at this point in my career, and life, they don’t work for me.
There are no concrete goals for the 2.0 approach, but a simple formula.
Set goals that you can control, that don’t involve the effort and commitment of someone else.
What about making sales? Paying bills? What about the money?
I mentioned this approach wasn’t for everyone, and when making goals pertaining to sales and making money, this approach seems like it won’t work. In fact, it might seem a little irresponsible.
You have to pay your bills and your business needs to make money. Making money involves the input of other people, so Goal Setting 2.0 simply doesn’t work. Right?! Well, I'm not so sure.
This is where I remind you of the realisation I came to. Goal setting the number of sales I wanted to make didn’t work and I wasn’t making money anyway. I couldn’t expect results doing things that didn’t bring results.
Something had to change for me. 2.0 was that change.
The other realisation I had was that if I set action goals I could control, success comes my way. I hit those sales targets, I can make money if I focus on what I can control.
Those actions lead to sales, as long as I create goals that relate to my business and making money, specifically.
You could see that through my example with the Instagram followers. You create goals you can control that are specific to a major yet unattainable numerical goal.
You won’t make money if you make the goals about how many times you go to the gym, or how many books you read, or how often you wash your hair.
Those tasks aren’t linked to making money. They aren’t commonly known as money making activities.
2.0 can be reckless goal setting if you want it to be. But we need to be smart and thinking about actions that lead to big number goals, and then it should work.
Success breeds success
I’m someone who becomes motivated by small wins. When one thing goes well, I let it fuel me. Wins breed wins.
This way of goal setting means I can put wins on the board every single day, and I don’t need to wait for the universe or luck to give me a win. I’m 100% in control of my wins.
The flip side is that if I don’t reach this goal, I can’t blame anyone else but me. Some people might not like making goals that mean they can’t deflect blame. It’s confronting, I must admit.
There is something in us that wants to blame other people. We seek comfort in it. But these goals are all about accountability with nowhere to hide.
So, here is the big question, who else is making goals like this?
This journey isn’t the same without you. And I sure know you can’t find success without support, somewhere to vent, and people just like you. Join me here on The Frolics as we grow our careers together!
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