Pin-Up: The Pinterest Journey (And notice I didn't say blueprint)
Part 1: Here is where we are starting and hopefully how it's going to go
There is an eternal groan we all share when we see a headline about social media growth. Here is another social media strategy for (insert profession here). Here is another cash grab of how to make money on the XYZ social platform and how to emulate the formula.
We know this advice, and bloggers have lamented about this topic to death. No one can truly offer anything new about social media success. And no “strategy” can outdo hard work and patience.
But this doesn’t stop the fact we, as writers, need to market our writing and find fans.
Though I write here on Substack and Medium, and some of the audience comes to me, I’m not going to rely on either to sustain my growth. I’m not the sort of writer who waits for success to find me. I’m going to go out and get it.
I’m not going to sell you on a strategy here. I don’t believe there is a cookie-cutter approach for any social media marketing. I’ve fallen victim too many times to people telling me their blueprint is the perfect one.
I’m not one to judge, by the way. I’ve even tried to sell others on website design methods, a program perfect for any type of SEO strategy a business or person could needs. This is how I know the cookie-cutter approach is redundant. There isn't a one size fits all in marketing.
But a trend I can get behind is the idea of learning from mistakes. And learning from small wins that indicate trends and logical paths to explore. It’s about idea building, rather than asserting facts.
Process over strategy
Instead of the perfect blueprint for you to copy, I’m going to share with you (and by share, I mean keep sharing until you beg me to stop) everything I’m doing on Pinterest. This is the Pinterest series, where I outline what the hard work involves and the patience we need to see results.
Here is what the “Pin-Up” series is going to include:
Exploring the volume on Pinterest – How many Pins should we post a day? Week? Month? This is a debate with every social media platform, and finding the magic number is like looking for a needle in a haystack. Luckily, I have a magnifying glass.
Exploring what other people want on Pinterest from writers like us – Is there an audience on Pinterest for us writers? Who are they and what do they want?
Exploring what works on Pinterest – Hey, we might not want to be the next bestseller or in the pages of Vogue. But we’re all entrepreneurs at heart, and in the office, and we can learn from other niches.
Advertising on Pinterest – An experiment in promoting Pins and seeing how the traffic increases, or not, to my Pinterest account and to my writings here on Substack and Medium.
This isn’t a fun project
I guess this experimental, see-how-it-goes-together approach could be mistaken as a frivolous way to view marketing. And I can see how anyone could see it that way. But it’s not the case.
I approach this with more intensity and seriousness than I care to admit (probably a little too much). The way we grow our marketing is all experimental, to some extent. It involves trial and error and learning from what we get right and wrong.
I don’t want to declare what works without telling you how I came to this conclusion. There is little point in handing over the answers without showing you how I got there and why. The "why" is important to you and me; it justifies the decisions, and if you want to take any inspiration from what I’ve done, you will know why.
You will have the tools to decide if it will likely work for you.
The following is where my Pinterest is at, as of writing this. I’m not starting from zero, but it's not like I have thousands of followers to get me started. This is a humble beginning.
ASKING YOU: Is anyone else starting off from the same base or lower? Comment below so I know where you’re at too.
Here is mine: https://www.pinterest.com.au/ellenjellymcrae/_created/
Updates on the Pin-Up
Here is what’s to come with the Pin-Up series, and what I will be sharing, so you know what to expect:
How I’ve built my Pinterest so far (update coming very soon)
Where Pinterest is at each month, using metrics of followers and monthly views
How Pinterest is impacting my Medium and Substack traffic
The ups and downs of Pinterest paid marketing and deciding whether it’s worth in the long run
Figuring out problems with your Pinterest, through Q+A updates. So please, send me your questions
What I'm doing on Pinterest each day and the approaches I'm experimenting with
Speaking of questions; I’m here for it.
I can’t do this without you, and I know you would love a friend to lean on, too. I want to be that friend. I’m not interested in stealing your ideas or succeeding from your success.
But if you’re going to be here with me, the least I can do is be there for you. Ask questions, throw in your two cents, tell me what I could be doing wrong. We’re all here to figure this out.